England's 2026 run shorter, but pub sales topped Euro 2024

England reached the 2026 semi-final, one round shy of their Euro 2024 final appearance. Yet UK pubs outperformed: four World Cup matches drove sales jumps above 50% — double the count at Qatar 2022 or Euro 2024. Late opening hours, all-night trading for England–Mexico, and the expanded tournament format all played a part.