England went less far in 2026, but pubs sold more than in 2024

England made the semi-final in 2026, one step short of their Euro 2024 final. Still, UK pubs sold more: four World Cup games each lifted sales by over 50% — twice as many big nights as Qatar 2022 or Euro 2024. The reasons? Pubs stayed open late, one match ran all night, and the tournament field was bigger.