2026 Midterm Ad Spending Raised to Record $11.6B; Trump Dominated Q2 Airwaves

AdImpact raised its 2026 midterm ad spending projection to a record $11.6 billion, up from $10.8 billion in September. The firm's Q2 roundup, published July 15, found Donald Trump appeared in more than 500,000 ads — surpassing every issue category, including immigration, taxes, healthcare and crime.