Meta Disables Muse Image Feature Days After Launch Over Consent Issues

Meta pulled its Muse image-generation feature from Instagram on July 10, three days after launch, following backlash over its ability to generate images using public accounts' content without notification or consent. The feature let users @-mention any account to prompt AI creation. An opt-out toggle buried in settings proved insufficient; the company disabled the feature entirely, indicating no quick technical fix for the legal and reputational risks.