Meta Disables Muse Image Feature Within Days Over Consent and Likeness Risks

Meta pulled a reference-based image generation feature from Instagram on July 10, just three days after launch, after backlash over its ability to generate images using any public account's content without notification or permission. The feature let users @-mention accounts to prompt AI image creation. Meta initially offered an opt-out toggle, buried in settings, before disabling entirely—suggesting the company found no quick technical remedy to address legal and reputational exposure.