Under Armour launches Protect This Mind, a mental health initiative for student-athletes

Under Armour, the American sportswear brand, announced Protect This Mind on 29 October 2026, a mental health initiative for student-athletes. It offers free resources, peer-to-peer support and coach and educator training. Buffalo Bills safety Damar Hamlin will be athlete ambassador. It extends Project Rampart, which Under Armour said has reached over 50,000 student-athletes. No reach figures have been released.