Japan targets JPY20 trillion in overseas content sales by 2033, with anime expected to supply JPY6 trillion

Japan's government has set a target of JPY20 trillion ($126.6 billion) in overseas content sales by 2033, Variety reported on 27 October. It expects anime to contribute JPY6 trillion ($38 billion) of that total. TIFFCOM CEO Yasushi Shiina, speaking to Variety, urged Japanese firms to keep IP ownership and join international distribution.