Netflix cuts 2026 advertising revenue forecast to $2.7 billion from $3 billion

In its Q3 shareholder letter, published October 20, Netflix cut its 2026 advertising revenue forecast to $2.7 billion from $3 billion. The letter cited a "slightly slower than expected" rollout of some new ad products. Co-CEO Greg Peters cited "some delays in the rollout and partner integrations," meaning technical links that let outside firms plug into its ad tools.