Loewe shoots pre-spring 2027 campaign on Madrid streets, not in a studio

Loewe, the Spanish fashion house, shot its pre-spring 2027 campaign in Madrid's grocery stalls, subways and highways, not in a studio. Photographer Talia Chetrit took the pictures, according to WWD. Diego Calva, Victoria Luengo, Kristine Frøseth and brand ambassador Jiang Qiming appear in the campaign. The range is due in stores from 27 November.