Beyoncé says listeners who dislike her music still use her Cécred hair-care brand

Beyoncé says people who can't stand her music still use her Cécred hair-care brand because the product works. She made the remark in an i-D interview published on 26 October 2026, titled the "i-D Beyoncé Zine", in which she and Tina discussed Cécred and lifetime hair-care learnings. Cécred was introduced in February 2024.