Sakurai says AI-made games will flood Steam and most will be commercially unviable

Masahiro Sakurai, designer of Super Smash Bros., says human creativity will matter more as AI-made games fill online stores such as Steam. In an interview with Denfaminico Gamer, reported by VGC on 22 October 2026, he said most future titles will be commercially unviable. He also said AI cannot draw on "things that have never existed before."