Netflix Turns to Short-Form Publishers as Sequel Viewership Plummets

Netflix will stream 3-to-20 minute videos from BuzzFeed, Condé Nast, Variety, and Rolling Stone starting August 3, licensing both archived and newly commissioned content typically destined for YouTube. The timing is telling: Bloomberg reports some Netflix second seasons have lost up to 70 percent of their first-season viewers, suggesting the platform is testing whether lifestyle short-form can restore subscriber engagement.