Meta expects Muse to out-earn Facebook and Instagram per user

Mark Zuckerberg said on Meta's Q3 earnings call that he expects Muse to eventually generate more revenue per user than Facebook and Instagram. Meta is building commerce tools to charge businesses fees on agent-facilitated transactions, purchases an AI agent completes for users. It plans AI subscriptions for heavy users. Shopping is Muse's most common use, averaging $200 per purchase.