X Adds Video Editor to Counter Reposted Content Draining Ad Revenue

X is deploying an in-app video editor—with trimming, auto-captions, and chroma-key tools—to iOS. Top-performing accounts routinely repost stolen videos, sometimes years old, while video now accounts for close to 50% of platform impressions. The release indicates X views recycled content as a structural risk to its creator payout model and ad inventory.