X Launches Video Editor to Fight Recycled Content Threatening Ad Revenue

X is rolling out an in-app video editor on iOS with trimming, auto-captions, and green-screen tools. Head of product Nikita Bier disclosed July 6 that many top-performing accounts repost stolen videos—some five years old—while video now drives close to 50% of platform impressions. The release signals X is treating recycled content as a structural threat to its creator payout system and ad load, not merely a moderation issue.