Banijay spent €1bn on creativity over four years, CEO says

Banijay Entertainment CEO Marco Bassetti said the group spent €1 billion ($1.1 billion) on “creativity” over four years, Deadline reported from MIA Market in Rome. He said the total covers production costs, scripted deficits — the shortfall between cost and upfront buyer payments — and incentive cash. Banijay made 110 shows for streamers in the last year, Bassetti said.