Durango signs NYC Alliance licence for men's and women's apparel

Durango, the Western brand owned by Rocky Brands Inc, has signed a licence with NYC Alliance to produce men's and women's apparel. Men's apparel is expected to launch in March, with women's to follow in the fall. The licensing deal, where an outside firm makes goods under a brand's name, runs through the end of 2029 to complement its footwear.