YouTube Edges Past Netflix in Time Watched Per Day

YouTube users now watch an average of 99.1 minutes daily, surpassing Netflix's 93.4 minutes in 2025, according to Digital i data. The shift reflects competition within streaming's growing dominance—now claiming 66.7% of U.S. viewing time. Netflix faces pressure from platforms designed for continuous, low-friction consumption where viewers can easily continue watching without deliberate choice.