YouTube Overtakes Netflix in Daily Viewing Time

YouTube logged 99.1 minutes of average daily viewing per user in 2025, surpassing Netflix's 93.4 minutes for the first time, according to Digital i data cited in a TechCrunch report published 7 July 2026. The shift reflects broader competition within streaming's expanding market share—now 66.7% of total U.S. viewing—where Netflix faces pressure from platforms optimized for continuous, low-commitment consumption.