Xbox launches XP division for film, TV, merchandise and events

Microsoft's Xbox is launching XP, short for "experience points," to take game franchises into film and TV, merchandise, sponsorship and live events, Deadline reported on 8 October 2026. Its units are Pictures, Products, Partnerships and Places, Deadline said. Xbox cites a fivefold rise in Fallout Game Pass hours during Fallout season one and a 75% year-on-year Minecraft user lift.