Fox strikes Holywater deal for 200 microdramas over two years

Fox has struck a deal with Holywater, parent of the MyDrama and MyMuse apps, to produce 200 microdramas — vertical serials for phones — over two years, Variety reported. Fox is formatting the titles as 70- to 90-minute TV movies with embedded chapters for TV sales and will take them to Mipcom, set for Oct. 12-15, Variety said.