Take-Two Raises Console Game Price Floor to $79.99 with GTA VI

Take-Two priced Grand Theft Auto VI at $79.99, breaking the $69.99standard that held for nearly a decade. Pre-orders begin June 25; launch is November 19. GTA VI's sustained revenue from its predecessor gives Take-Two rare pricing leverage. Whether the market absorbs the increase—and whether rivals follow—will become clear at November's sales figures.