Take-Two Pushes Console Game Pricing to $79.99 with GTA VI

Take-Two has priced Grand Theft Auto VI at $79.99, stepping past the $69.99 ceiling that dominated premium console releases for nearly a decade. Pre-orders open June 25, with the game shipping November 19. GTA VI's commercial weight — sustained by Grand Theft Auto V's revenue across multiple generations — gives Take-Two pricing leverage few franchises possess. Whether the market accepts the increment, and whether other major publishers follow suit, becomes the test November's sales will answer.