V10 Entertainment hires three veteran sellers ahead of MIPCOM

V10 Entertainment has hired Michelle Payne, Matt Vassallo and Poh Lin Ho as strategic partners ahead of MIPCOM, the international TV market in Cannes, as reported by Deadline. Payne, based in London, leads sales in EMEA, meaning Europe, the Middle East and Africa. Vassallo works from Los Angeles. All three will attend Cannes.