YouTube EMEA vice-president predicts more creators will move into cinemas

YouTube EMEA vice-president Pedro Pina predicted more YouTubers will move into cinemas after Obsession and Backrooms, The Hollywood Reporter reported 29 September 2026 from his Iberseries keynote in Madrid. A24's Backrooms, adapted from a viral YouTube horror series, earned US$81.5 million at the box office, Philstar reported 2 June 2026.