Druski says Drake 'Laugh Now Cry Later' video raised his booking price

Druski said appearing in Drake's 2020 'Laugh Now Cry Later' video raised his booking price. Speaking on The Diary of a CEO, reported by Billboard on 24 September 2026, he said brands saw him 'in a broader light as an actual star' and took him seriously. The video also featured Lil Durk, Kevin Durant, Marshawn Lynch and Odell Beckham Jr.