Under Armour loses second marquee partner in under a year as Johnson reclaims Project Rock

Dwayne Johnson is ending his 10-year Under Armour partnership and retaking his Project Rock brand, which he said in 2019 was the company's top-selling collection. Under Armour, the Baltimore sportswear firm, will distribute Project Rock through October. The exit follows Stephen Curry's June move to Li-Ning — two marquee departures as Under Armour loses market share to Nike and newer activewear rivals.