A Driver's Lie About His Brakes Cost Jaguar Land Rover £50 Million

A UK driver made up a story that his brakes failed, costing Jaguar Land Rover £50 million in marketing to protect its reputation. Nathan Owen owed £5,000 on his electric Jaguar I-Pace. In March 2024, he faked the brake failure and rammed a police car 31 times during a 38-mile chase. The false claim sparked 180 negative news stories. Owen was jailed for four years and three months.