A regular soccer match just drew nearly as many U.S. viewers as the 2022 World Cup final

The U.S. men's soccer team's victory on July 1 was watched by 24.4 million Americans on Fox—almost as many as the 2022 World Cup final. It wasn't even the final, just an earlier round. That tells broadcasters and league owners that American appetite for soccer has grown far beyond where it was, changing what these rights are worth.