USMNT's Bosnia win hit 24.4 million viewers—nearly matching the 2022 World Cup final

The U.S. men's soccer team's Round of 16 victory on July 1 drew a record 24.4 million viewers on Fox, nearly matching the 2022 final's 25 million audience. The match was a knockout-round game, not a final or rivalry fixture—suggesting home advantage and easier kickoff times have expanded soccer's American viewership ceiling well beyond its prior peak. For U.S. Soccer's broadcast negotiations and MLS valuation, that shift carries real weight.