A Baseball App Sidesteps MLB's Strict Broadcasting Rules by Using Pixel Art

Ribbie.tv launched on 23 June as a live baseball broadcast platform that converts MLB games into 8-bit pixel art—think retro video game graphics—rather than video. By drawing the game from data instead of recording it, the platform avoids the expensive licensing fees that traditional broadcasters must pay. MLB's rules around who can show games are unusually strict, leaving a potential opening for services that never touch actual video.