Fox Buys Roku to Control TV Streaming From the Device Up

Fox Buys Roku to Control TV Streaming From the Device Up

Fox Corporation is buying Roku for $22 billion, combining Roku's TV hardware and advertising technology with Fox's shows, sports, and Tubi service. Instead of relying on subscription fees like Netflix, the new company will make money by selling advertisements and controlling every step—from the TV set itself through where ads appear.

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