Fox Acquires Roku to Build Vertically Integrated Streaming Ad Machine

Fox Corporation agreed to acquire Roku for $22 billion in a cash-and-stock deal announced June 15, combining the smart-TV platform's OS and ad technology with Fox's content, sports rights, and Tubi FAST service. Unlike Netflix and Disney+, the combined entity competes on ad impressions and audience scale rather than subscriptions, controlling the full stack from hardware through ad decisioning.