X's New Creator Program Will Only Pay for 'Original' Content, Tasking the Platform with Judging Originality at Scale

X's replacement for Revenue Sharing, called Original Content Rewards, opens September 8. It excludes copied or re-uploaded posts and requires commentary using others' material to add "meaningful original value." That places X in the position of evaluating originality at scale — a harder, more subjective judgment than counting impressions, which the prior program relied on.