X Shutting Down Creator Revenue Sharing, Replacing With Original Content Rewards Program

X stopped accepting new applications for its Creator Revenue Sharing program on August 7 and will shut it down entirely after September 7, 2026. Its replacement, the Original Content Rewards Program, pays creators based on qualified unique impressions from Premium users on content X defines as original — writing, reporting, photos, video, memes, or illustrations they create. Existing participants must reapply.