Nintendo to raise Switch 2 price to $499.99 as quarterly hardware sales fall 34.4%

Nintendo will raise the Switch 2 price from $449.99 to $499.99 globally on September 1, 2026, an 11% increase. The hike lands as quarterly hardware sales fell 34.4% year-on-year to 3.82 million units. Nintendo absorbed roughly $633 million in cost-of-sales hits from rising memory prices and tariffs, and is not concerned about the sales decline, citing continued consumer adoption.