
Spotify Crosses 300 Million Subscribers After U.S. Price Hike
Spotify surpassed 300 million subscribers for the first time in Q2 2026, growing 9% despite raising U.S. prices in January. Revenue reached €4.8 billion, up 14% year over year. Monthly active users hit 777 million across 184 markets. Sustained growth post-hike points to real pricing power, though separating price effects from emerging-market growth would need cohort data Spotify hasn't disclosed.
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