Meta's Muse Image Lets Users Generate Photos of Others With Opt-Out Privacy Control

Meta's Muse Image AI model, launched in July 2026, enables users to @ mention Instagram accounts in prompts to generate images incorporating those accounts' likenesses. The model draws on public photos to build the visual. Privacy control exists but defaults to opt-out: users must manually adjust Instagram settings to prevent their photos from being used. The feature operationalizes publicly shared content into on-demand generative material—a pattern familiar from Meta's prior data-use disputes.