iRobot's First Non-Robot: The $399 Manual Roomba Electro Plus

iRobot unveiled the Roomba Electro Plus on 7 July 2026, a cordless hard-floor cleaner priced at $399 that marks the brand's first non-autonomous device. Users manually operate the 5-in-1 unit, which vacuums, mops, and disinfects using electrolyzing technology that converts tap water into a 99.9%-antimicrobial solution. The shift signals iRobot's pivot toward buyers skeptical of autonomy costs or unsuited to robot deployment—renters, small spaces, privacy-conscious households.