JLR pivots Jaguar to North American ultra-rich, delays China launch

JLR pivots Jaguar to North American ultra-rich, delays China launch

JLR chief executive PB Balaji said Jaguar will pivot towards North America and target millionaires and billionaires with the £130,000 Type 01, aimed at rich tech industry buyers in America. The electric car, launched in New York, will not launch in China for a couple of years.

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