Netflix installed a live actor inside a Sunset Boulevard billboard for four days to promote 'The Last House'

Netflix built a house-front billboard on the Sunset Strip in West Hollywood and placed one actor inside it, 30 feet up at Selma Avenue, for four days ending 8 August — no shifts, no relief. He communicated with passersby via whiteboard. The stunt mirrored 'The Last House,' a thriller about a family sealed inside their home, premiering on Netflix the same week. The Hollywood Reporter published the details on 7 August.