Take-Two CEO defends GTA 6's US$80 price as "phenomenal value"

Take-Two CEO Strauss Zelnick called GTA 6's US$80 price tag — US$10 above the US$70 norm for current-gen console games — "phenomenal value" and "an incredible bargain" on an August 7, 2026 investor call. He argued AAA game prices have lagged inflation for two decades. GTA 6 launches November 19, 2026 on PS5 and Xbox Series X|S, according to Take-Two.