ASOBISYSTEM launches U.S. subsidiary in Los Angeles

ASOBISYSTEM announced on August 6 the launch of ASOBISYSTEM USA, headquartered in Culver City, Los Angeles — the Japanese company's first U.S. hub. Founder and CEO Yusuke Nakagawa, who started ASOBISYSTEM in Tokyo's Harajuku district in 2007, will lead the American arm. The parent company represents over 100 artists, creators and producers, including ATARASHII GAKKO! and Kyary Pamyu Pamyu.