Fox and Telemundo drew $1.2 billion in FIFA World Cup ad sales

Fox and Telemundo combined for approximately $1.2 billion in FIFA Men's World Cup advertising sales across the 36-day tournament, Sportico reported on 22 July 2026. Fox took a 70% share — about $835.24 million. The single-tournament haul rivals what some media companies earn in a full year of primetime.