UEFA to commission independent valuation of World Cup rights after abandoned $4.2bn Thrive Capital sell-off

UEFA will commission an independent valuation of FIFA's World Cup commercial rights after a plan to sell a 21% stake to Thrive Capital for $4.2bn was scrapped. All 55 UEFA members threatened a boycott. FIFA's sales deck showed no competitive tender; analysts called the $20bn total valuation low against $15bn in four-year revenues.