Charlie Puth named Lucky Brand ambassador ahead of Asia tour leg

Lucky Brand, the American denim and lifestyle company owned by Authentic Brands Group since 2020, named Charlie Puth its newest brand ambassador on 5 August 2026, per WWD. The deal was announced with a promotional video on Lucky Brand's Facebook page. Puth's "Whatever's Clever World Tour" Asia leg opens 11 October at Seoul's Goyang Stadium.