Disney sells out all Super Bowl LXI ad slots six months ahead of the game

Disney has sold every advertising slot for Super Bowl LXI, CFO Hugh Johnston confirmed on the fiscal Q3 earnings call on August 5, 2026. Fifty-eight brands across 34 categories bought in, including nine first-time advertisers. Reports put 30-second spots at $8 million to $9 million each; Johnston gave no pricing guidance. The February 14, 2027 game is the first Super Bowl to air on ESPN, simulcast with ABC.