Disney Confirms It's Considering a Free, Ad-Supported Disney Plus Tier

Disney CEO Josh D'Amaro told analysts on the August 5, 2026 earnings call that the company is "exploring a free product" for Disney Plus, aimed at more price-sensitive viewers. He called it "definitely something that we're considering." No specifics were announced. The move echoes the ad-supported tiers already adopted by competitors like Netflix and Amazon.