Disney sells out all Super Bowl LXI ad inventory six months before the game

Disney has sold out every commercial slot for Super Bowl LXI, CFO Hugh Johnston told investors on 5 August 2026 — over six months before the 14 February 2027 game. Deals span 58 brands across 34 categories, including nine first-time Super Bowl advertisers. The bulk of 30-second spots fetched $7 million to $8 million, per people familiar with the matter cited by Variety and Awful Announcing. More than ten slots sold at roughly $9 million each, per Yahoo Finance.