
TKO lost $30 million on White House UFC card, calls it a success
TKO Group lost roughly $30 million on UFC Freedom 250, the seven-bout card staged 14 June on the White House lawn, its Q2 2026 earnings call confirmed. No tickets were sold. CFO Andrew Schleimer cited "significantly higher-than-normal costs," partly offset by sold-out sponsorship. CEO Ari Emanuel called the event "a roaring success," framing media value and new sponsorship deals as the return.
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